Fireside Chat With Emma Grede

Emma Grede is the co-founder and CEO of Good American and a founding partner of SKIMS, two consumer brands known for their inclusive approach to sizing. Raised in East London by a single mother, Grede developed an early interest in fashion and began her career in fashion show production and brand partnerships. After working in marketing and talent management, she became CEO and Chairman of ITB Worldwide, a talent management and entertainment marketing agency. Drawing on her experience building brands and forging celebrity partnerships, she launched Good American with Khloé Kardashian in 2016, followed by her partnership with Kim Kardashian to build SKIMS. She has since co-founded additional ventures, including Safely and Off Season. Beyond her businesses, Grede has become a prominent advocate for representation and economic opportunity. Since 2020, she has served as Chairwoman of the Fifteen Percent Pledge, a nonprofit encouraging major retailers to dedicate at least 15% of their shelf space to Black-owned businesses. She is also the first Black woman to serve as an investor on ABC’s Shark Tank, where she champions emerging entrepreneurs, and serves on the boards of the Obama Foundation and Baby2Baby. In April 2026, Grede released her debut book, Start With Yourself: A New Vision for Work & Life, sharing lessons from her entrepreneurial journey and her philosophy on ambition, leadership, money, and building success on one’s own terms.

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