From Big Tech to K-Beauty: Fireside Chat with Sora Lee

From Big Tech to K-Beauty 💄✨ KBA x Columbia Beauty Club present a fireside chat with Sora Lee! 🎤 Sora spent 14 years leading marketing at Netflix, Meta and TikTok before founding her beauty brand JIYU and growth agency Kurated, which has helped Medicube, TIRTIR and VT Cosmetics expand in the U.S. 🇰🇷🇺🇸 Come hear how she made the leap from big tech to building her own brand, plus her take on content, growth, and the K-beauty boom 💙 📅 Thu, Nov 5, 2026 🕐 12:45 PM – 2 PM 📍 Geffen Hall, Geffen 640 (Gabelli/Pitaro Classroom) 🎙️ Moderated by Carel Tan See you there! 🙌

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